Data Privacy

Data protection

We are very pleased that you are interested in our company. Data protection has a particularly high priority for the management of woof & wiggle Rainer Rösing and Veronika Wöll GbR. The use of the websites of woof & wiggle Rainer Rösing and Veronika Wöll GbR is generally possible without providing any personal data. If a data subject wishes to use our company’s special services via our website, processing of personal data may be necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the person concerned.

The processing of personal data, e.g. the name, address, email address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in accordance with the country-specific regulations applicable to the woof & wiggle Rainer Rösing and Veronika Wöll GbR Privacy Policy. With this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed about their rights by means of this data protection declaration.

As the controller, woof & wiggle Rainer Rösing and Veronika Wöll GbR have implemented numerous technical and organizational measures to ensure the most complete protection possible for the personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us in alternative ways, for example by telephone.

1. Definitions

The data protection declaration of woof & wiggle Rainer Rösing and Veronika Wöll GbR is based on the terminology used by the European directors and regulators when issuing the General Data Protection Regulation (GDPR). Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms in this data protection declaration:

  • a) Personal data Personal data is all information that relates to an identified or identifiable natural person (hereinafter referred to as “data subject”). An identifiable person is a natural person who, directly or indirectly, in particular by assigning an identifier such as a name, an identification number, location data, an online identifier or one or more special characteristics, expresses the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person can be identified.
  • b) Data subject Data subject is any identified or identifiable natural person whose personal data are processed by the controller.
  • c) Processing Processing is any process or series of processes carried out with or without the help of automated processes in connection with personal data such as the collection, recording, organization, organization, storage, adaptation or modification, reading, querying, the use, disclosure by transmission, distribution or any other form of provision, comparison or linking, restriction, deletion or destruction.
  • d) Restriction of processing Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.
  • e) Profiling Profiling is any type of automated processing of personal data, which consists in the fact that this personal data is used to evaluate certain personal aspects relating to a natural person, in particular to aspects related to work performance, economic situation, Analyze or predict the health, personal preferences, interests, reliability, behavior, location or change of location of this natural person.
  • f) Pseudonymization Pseudonymization is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data are not assigned to an identified or identifiable natural person.
  • g) The person responsible or the person responsible for the processing or the person responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or together with others, decides on the purposes and means of processing personal data. If the purposes and means of this processing are specified by Union law or the law of the Member States, the person responsible or the specific criteria for naming them can be provided in accordance with Union law or the law of the Member States.
  • h) Processor Processor is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible.
  • i) Recipient Recipient is a natural or legal person, public authority, agency or other body to which personal data are disclosed, regardless of whether it is a third party or not. However, authorities that may receive personal data as part of a specific investigation mandate under Union law or the law of the Member States are not considered recipients.
  • j) A third party is a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons authorized to process the personal data under the direct responsibility of the controller or processor.
  • k) Consent Consent is any expression of will voluntarily given by the data subject for the specific case in an informed manner and unequivocally in the form of a declaration or another clear confirming act by which the data subject indicates that they are processing the data subject concerned personal data agrees.

2. Name and address of the controller

Responsible within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other provisions with data protection character is:

woof & wiggle Rainer Rösing and Veronika Wöll GbR Eimsbütteler Chaussee 21 20259 Hamburg Germany Tel: +49 160 99600256 Email: hello@woofandwiggle.com Website: https://woofandwiggle.com

3. Cookies

The websites of woof & wiggle Rainer Rösing and Veronika Wöll GbR use cookies. Cookies are text files that are stored and stored on a computer system via an internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified using the unique cookie ID.

By using cookies, woof & wiggle Rainer Rösing and Veronika Wöll GbR can provide users of this website with more user-friendly services that would not be possible without the cookie setting.

A cookie can be used to optimize the information and offers on our website in the interests of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. The user of a website that uses cookies, for example, does not have to enter his access data every time he visits the website, because this is carried out by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time using an Internet browser or other software programs. This is possible in all common internet browsers. If the person concerned deactivates the setting of cookies in the internet browser used, under certain circumstances not all functions of our website can be used to their full extent.

4. Collection of general data and information

The website of woof & wiggle Rainer Rösing and Veronika Wöll GbR collects a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the log files of the server. The following can be recorded: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites that use an accessing system on our website can be controlled, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information that serves to avert risks in the event of attacks on our information technology systems.

When using this general data and information, the woof & wiggle Rainer Rösing and Veronika Wöll GbR do not draw any conclusions about the person concerned. Rather, this information is required to (1) deliver the content of our website correctly, (2) optimize the content of our website and the advertising for it, (3) to ensure the long-term functionality of our information technology systems and the technology of our website and ( 4) to provide law enforcement authorities with the information necessary for law enforcement in the event of a cyber attack. This anonymously collected data and information is evaluated by the woof & wiggle Rainer Rösing and Veronika Wöll GbR on the one hand statistically and also with the aim of increasing data protection and data security in our company in order to ultimately provide an optimal level of protection for the personal data we process Ensure data. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

5. Registration on our website

The data subject has the option of registering on the website of the data controller by providing personal data. Which personal data are transmitted to the person responsible for processing results from the respective input mask used for registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller and for their own purposes. The controller can arrange for the transfer to one or more processors, for example a parcel service provider, who also uses the personal data exclusively for internal use that is attributable to the controller.

By registering on the website of the controller, the IP address assigned by the data subject’s Internet service provider (ISP), the date and the time of registration are also stored. This data is stored against the background that this is the only way to prevent misuse of our services, and if necessary, this data enables the investigation of committed crimes. In this respect, the storage of this data is necessary to secure the data controller. In principle, this data will not be passed on to third parties unless there is a legal obligation to pass it on or the passing on serves to prosecute.

The registration of the data subject with the voluntary provision of personal data serves the data controller to offer the data subject content or services that, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have them completely deleted from the data base of the controller.

The data controller will provide each data subject with information on what personal data about the data subject are stored at any time on request. Furthermore, the person responsible for processing corrects or deletes the personal data at the request or advice of the data subject, provided that there are no statutory retention requirements. In this context, the entire staff of the controller is available to the data subject as a contact person.

6. Subscription to our newsletter

On the website of woof & wiggle Rainer Rösing and Veronika Wöll GbR, users are given the opportunity to subscribe to our company’s newsletter. Which personal data are transmitted to the person responsible for processing when you order the newsletter is determined from the input mask used for this purpose.

The woof & wiggle Rainer Rösing and Veronika Wöll GbR inform their customers and business partners at regular intervals by means of a newsletter about offers of the company. The newsletter of our company can only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter. For legal reasons, a confirmation email will be sent to the email address entered by the data subject for the first time for sending the newsletter in a double opt-in procedure. This confirmation email is used to check whether the owner of the email address as the person concerned has authorized the receipt of the newsletter.

When registering for the newsletter, we also save the IP address assigned by the Internet service provider (ISP) of the computer system used by the person concerned at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to understand the (possible) misuse of the e-mail address of a data subject at a later point in time and therefore serves to provide legal protection for the controller.

The personal data collected when you register for the newsletter will only be used to send our newsletter. In addition, subscribers to the newsletter could be informed by email if this is necessary for the operation of the newsletter service or for a registration in this regard, as could be the case in the event of changes to the newsletter offer or changes in the technical circumstances. The personal data collected as part of the newsletter service is not passed on to third parties. The person concerned can cancel the subscription to our newsletter at any time. The consent to the storage of personal data that the data subject has given us for sending the newsletter can be revoked at any time. For the purpose of withdrawing consent, there is a corresponding link in every newsletter. There is also the option to unsubscribe from the newsletter at any time directly on the website of the controller or to inform the controller in another way.

7. Newsletter-Tracking

The woof & wiggle newsletters Rainer Rösing and Veronika Wöll GbR contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in emails that are sent in HTML format to enable log file recording and log file analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Based on the embedded tracking pixel, the woof & wiggle Rainer Rösing and Veronika Wöll GbR can recognize whether and when an email was opened by a data subject and which links in the email were called up by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the data controller in order to optimize the sending of the newsletter and to adapt the content of future newsletters even better to the interests of the person concerned. This personal data will not be passed on to third parties. Affected persons are entitled at any time to revoke the separate declaration of consent relating to this, which is made using the double opt-in procedure. After revocation, this personal data will be deleted by the controller. If you unsubscribe from the newsletter, woof & wiggle Rainer Rösing and Veronika Wöll GbR automatically interpret this as a revocation.

8. Contact option via the website

The website of woof & wiggle Rainer Rösing and Veronika Wöll GbR contains information based on legal regulations that enables fast electronic contact to our company and direct communication with us, which is also a general address for the so-called electronic mail (email address ) includes. If a data subject contacts the data controller by email or via a contact form, the personal data transmitted by the data subject will be automatically saved. Such personal data transmitted by a data subject to the data controller on a voluntary basis are stored for the purposes of processing or contacting the data subject. This personal data is not passed on to third parties.

9. Comment function in the blog on the website

The woof & wiggle Rainer Rösing and Veronika Wöll GbR offers users the opportunity to leave individual comments on individual blog posts on a blog located on the website of the data controller. A blog is a portal, usually publicly accessible, on which a website, in which one or more people, who are called bloggers or web bloggers, can post articles or write down thoughts in so-called blog posts. The blog posts can usually be commented on by third parties.

If a data subject leaves a comment in the blog published on this website, in addition to the comments left by the data subject, information on the time the comment was entered and the user name (pseudonym) chosen by the data subject are saved and published. The IP address assigned by the data subject’s Internet service provider (ISP) is also logged. This IP address is saved for security reasons and in the event that the data subject violates the rights of third parties by posting a comment or posts illegal content. The storage of this personal data is therefore in the own interest of the person responsible for the processing, so that the latter could possibly exculpate himself in the event of an infringement. The personal data collected will not be passed on to third parties unless such transfer is required by law or to serve as legal defense for the controller.

10. Subscription to comments in the blog on the website

The comments made on the blog of woof & wiggle Rainer Rösing and Veronika Wöll GbR can in principle be subscribed to by third parties. In particular, it is possible for a commentator to subscribe to the comments following a comment on a specific blog post.

If a data subject chooses the option to subscribe to comments, the controller sends an automatic confirmation email to double-check whether the owner of the e-mail address provided really does Option. The option to subscribe to comments can be terminated at any time.

11. Routine deletion and blocking of personal data

The data controller processes and stores personal data of the data subject only for the period of time necessary to achieve the storage purpose or if this is done by the European directive and regulation giver or another legislator in laws or regulations, which of the data controller subject, was provided.

If the storage purpose ceases to apply or if a storage period prescribed by the European directive and regulation provider or another responsible legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

12. Rights of the data subject

  • a) Right to confirmation Every data subject has the right granted by the European directive and regulation giver to ask the controller for confirmation as to whether personal data concerning them are being processed. If a data subject wishes to exercise this right of confirmation, they can contact an employee of the controller at any time.
  • b) Right to information Every person affected by the processing of personal data has the right granted by the European directive and regulation giver to receive free of charge information about the personal data stored about him and a copy of this information from the controller at any time. In addition, the European directive and regulation giver has granted the data subject information about the following information: Furthermore, the data subject has the right to information as to whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to receive information about the appropriate guarantees in connection with the transfer. If a data subject wishes to exercise this right to information, they can contact an employee of the controller at any time.
    • the processing purposes
    • the categories of personal data that are processed
    • the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular to recipients in third countries or to international organizations
    • if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
    • the existence of a right to correction or deletion of the personal data concerning them or to restriction of processing by the person responsible or a right to object to this processing
    • the right to lodge a complaint with a supervisory authority
    • if the personal data is not collected from the data subject: all available information about the origin of the data
    • the existence of automated decision-making, including profiling, in accordance with Article 22 Paragraph 1 and 4 GDPR and – at least in these cases – meaningful information about the logic involved and the scope and intended effects of such processing for the data subject
  • c) Right to correction Any person affected by the processing of personal data has the right granted by the European directive and regulation giver to request the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data – also by means of a supplementary declaration. If a data subject wishes to exercise this right of correction, they can contact an employee of the controller at any time.
  • d) Right to erasure (right to be forgotten) Any person affected by the processing of personal data has the right granted by the European directive and regulation giver to require the person responsible to delete their personal data immediately, if one of the following Reasons apply and if the processing is not necessary: ​​If one of the above reasons applies and a data subject wishes to have personal data stored by woof & wiggle Rainer Rösing and Veronika Wöll GbR deleted, they can do so at any time to an employee of the controller. The employee of woof & wiggle Rainer Rösing and Veronika Wöll GbR will arrange for the request for deletion to be complied with immediately. If the personal data were made public by woof & wiggle Rainer Rösing and Veronika Wöll GbR and our company is responsible as a responsible person under Art. 17 Para. 1 GDPR, the woof & wiggle Rainer Rösing and Veronika are responsible Wöll GbR, taking into account the available technology and the implementation costs, appropriate measures, including technical ones, to inform other data controllers who process the published personal data that the data subject will be deleted by these other data controllers has requested all links to this personal data or copies or replications of this personal data, as far as the processing is not necessary. The employee of woof & wiggle Rainer Rösing and Veronika Wöll GbR will arrange the necessary in individual cases.
    • The personal data was collected for such purposes or otherwise processed for which it is no longer necessary.
    • The data subject withdraws their consent on which the processing was based in accordance with Article 6 (1) (a) GDPR or Article 9 (2) (a) GDPR and there is no other legal basis for the processing.
    • The data subject objects to the processing in accordance with Article 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing in accordance with Article 21 (2) GDPR Processing one.
    • The personal data was processed illegally.
    • The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the member states to which the controller is subject.
    • The personal data was collected in relation to information society services offered in accordance with Art. 8 Para. 1 GDPR.
  • e) Right to restriction of processing Any person affected by the processing of personal data has the right granted by the European directive and regulation giver to request the controller to restrict processing if one of the following conditions is met: If one of the above requirements is given and a data subject wishes to restrict the personal data stored by woof & wiggle Rainer Rösing and Veronika Wöll GbR, they can contact an employee of the controller at any time. The employee of woof & wiggle Rainer Rösing and Veronika Wöll GbR will arrange for the processing to be restricted.
    • The data subject disputes the accuracy of the personal data for a period of time that enables the person responsible to check the accuracy of the personal data.
    • The processing is unlawful, the data subject refuses to delete the personal data and instead requests that the use of the personal data be restricted.
    • The controller no longer needs the personal data for the purposes of processing, but the data subject needs them to assert, exercise or defend legal claims.
    • The data subject has objected to processing in accordance with Art. 21 para. 1 GDPR and it is not yet clear whether the legitimate reasons of the person responsible outweigh those of the data subject.
  • f) Right to data portability Every person affected by the processing of personal data has the right granted by the European directive and regulation giver to receive the personal data concerning them, which were provided to a responsible person by the data subject, in a structured, common and machine-readable format . You also have the right to transfer this data to another controller without hindrance from the controller to whom the personal data was provided, provided that the processing is based on consent in accordance with Art. 6 Para. 1 Letter a GDPR or Art. 9 Para . 2 letter a GDPR or on a contract pursuant to Art. 6 para. 1 letter b GDPR and the processing is carried out using automated processes, unless the processing is necessary for the performance of a task that is in the public interest or in the exercise of official authority, which has been transferred to the person responsible. Furthermore, when exercising their right to data portability in accordance with Art. 20 Para. 1 GDPR, the data subject has the right to have the personal data transferred directly from one person responsible to another, insofar as this is technically feasible and if so this does not affect the rights and freedoms of other people. In order to assert the right to data portability, the person concerned can contact an employee of woof & wiggle Rainer Rösing and Veronika Wöll GbR at any time.
  • g) Right to object Any person affected by the processing of personal data has the right granted by the European directive and regulation giver, for reasons arising from their particular situation, at any time against the processing of personal data concerning them, which is based on Art. 6 Paragraph 1 letters e or f DS-GVO takes place to object. This also applies to profiling based on these provisions. In the event of an objection, woof & wiggle Rainer Rösing and Veronika Wöll GbR will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims. If woof & wiggle Rainer Rösing and Veronika Wöll GbR process personal data in order to operate direct mail, the data subject has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling insofar as it is connected to such direct advertising. If the data subject objects to woof & wiggle Rainer Rösing and Veronika Wöll GbR for processing for direct marketing purposes, woof & wiggle Rainer Rösing and Veronika Wöll GbR will no longer process the personal data for these purposes. In addition, the person concerned has the right, for reasons arising from their particular situation, against the processing of personal data relating to them, which is carried out by woof & wiggle Rainer Rösing and Veronika Wöll GbR for scientific or historical research purposes or for statistical purposes in accordance with Art 89 (1) GDPR, to object, unless such processing is necessary to fulfill a task in the public interest. To exercise the right to object, the data subject can contact any employee of woof & wiggle Rainer Rösing and Veronika Wöll GbR or another employee directly. The data subject is also free to exercise their right to object in connection with the use of information society services, regardless of Directive 2002/58 / EC, using automated procedures that use technical specifications.
  • h) Automated decisions in individual cases, including profiling Every person affected by the processing of personal data has the right granted by the European directive and regulatory authority not to be subjected to a decision based solely on automated processing – including profiling – which has legal effect on it or similarly significantly affects, unless the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) due to Union or Member State law to which the controller is subject , is permissible and these legal provisions contain appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject or (3) takes place with the express consent of the data subject. If the decision (1) is necessary for the conclusion or fulfillment of a contract between the data subject and the person responsible or (2) it takes place with the express consent of the data subject, the woof & wiggle Rainer Rösing and Veronika Wöll GbR will take appropriate measures to to safeguard the rights and freedoms as well as the legitimate interests of the data subject, which includes at least the right to have the person responsible intervene, to state one’s own position and to contest the decision. If the data subject wishes to assert rights with regard to automated decisions, they can contact an employee of the controller at any time.
  • i) Right to withdraw consent under data protection law Any person affected by the processing of personal data has the right granted by the European directive and regulation giver to revoke consent to the processing of personal data at any time. If the data subject wishes to exercise their right to withdraw consent, they can contact an employee of the controller at any time.

13. Data protection regulations for the application and use of AddThis

The controller has integrated components of the company AddThis on this website. AddThis is a so-called bookmarking provider. The service enables a simplified bookmarking of websites via buttons. By hovering over the AddThis component with the mouse or by clicking with it, a list with bookmarking and sharing services is displayed. AddThis is used on over 15 million websites, and the buttons are displayed over 20 billion times a year, according to the operating company.

AddThis is operated by AddThis, Inc. 1595 Spring Hill Road, Suite 300, Vienna, VA 22182, USA.

Each time one of the individual pages of this website is accessed, which is operated by the controller and on which an AddThis component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective AddThis component to collect data from the Website www.addthis.com to download. As part of this technical process, AddThis receives knowledge of the visit and which specific individual page of this website is used by the information technology system used by the data subject. AddThis also receives knowledge of the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject, the browser type, the browser language, the website accessed before our website, the date and time of the visit to our website. AddThis uses this data to create anonymized user profiles. The data and information transmitted to AddThis in this way enable the company AddThis itself, as well as the companies affiliated with AddThis or its partner companies, to address visitors to the website of the controller in a targeted manner with personalized and interest-based advertising.

AddThis displays personalized and interest-based advertising based on a cookie set by the company. This cookie analyzes the individual surfing behavior of the computer system used by the data subject. The cookie stores visits to websites from the computer system.

The person concerned can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent AddThis from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by AddThis can be deleted at any time via an Internet browser or other software programs.

The data subject also has the option to permanently object to the processing of personal data by AddThis. To do this, the person concerned must press the opt-out button under the link http://www.addthis.com/privacy/opt-out, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies are deleted on the data subject’s system after an objection, the data subject must call up the link again and set a new opt-out cookie.

With the setting of the opt-out cookie, however, it is possible that the data controller’s websites can no longer be used in full by the data subject.

The applicable data protection provisions of AddThis can be found at http://www.addthis.com/privacy/privacy-policy.

14. Data protection provisions on the application and use of Adobe Analytics (Omniture) / Adobe Marketing Cloud

The data controller has integrated components from Adobe on this website. Adobe Analytics (Omniture) or the Adobe Marketing Cloud (hereinafter referred to as “Omniture”) is an instrument that enables more efficient online marketing and web analysis. Omniture is part of the Adobe Marketing Cloud. The Adobe Marketing Cloud enables real-time analysis of visitor flows on websites. The real-time analyzes include project reports and allow an ad-hoc analysis of website visitors. Customer interactions are shown in such a way that the data controller is given a better overview of the online activities of the users of this website by displaying the data in simple and interactive dashboards and converting them into reports. This enables the person responsible for processing to receive information in real time and thus to recognize problems that arise more quickly.

The operating company for these services is Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland.

Omniture sets a cookie on the information technology system of the person concerned (cookies have already been explained in advance; you can read about this above). The person responsible for processing ensures through a server setting that the tracking data records transmitted to the Adobe data center are anonymized before geolocation. The anonymization is implemented by replacing the last part of the IP address. The person responsible for the processing has made settings on the server side, on the basis of which the IP address of the person concerned is anonymized independently of each other for geolocation and range measurement prior to processing. On behalf of the controller, Adobe will use the data and information obtained via our website to evaluate the user behavior of the person concerned. Adobe will also use the data to create reports on user activities on our behalf and to provide other services for our company that are related to the use of our website. Adobe does not combine the IP address of the data subject with other personal data.

The person concerned can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting in the Internet browser used would also prevent Omniture from setting a cookie on the information technology system of the person concerned. In addition, the cookies already set by Omniture can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to the collection of the data generated by the Adobe cookie and relating to the use of this website as well as the processing of this data by Adobe and to prevent this. To do this, the person concerned must press the unsubscribe button under the link http://www.adobe.com/de/privacy/opt-out.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies are deleted on the data subject’s system after an objection, the data subject must call up the link again and set a new opt-out cookie.

With the setting of the opt-out cookie, however, it is possible that the data controller’s websites can no longer be used in full by the data subject.

Adobe’s current data protection regulations can be found at http://www.adobe.com/de/privacy.html.

15. Data protection provisions on the application and use of Facebook

The person responsible for the processing has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a social meeting point operated on the Internet, an online community that usually enables users to communicate with one another and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Among other things, Facebook enables users of the social network to create private profiles, upload photos and network via friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the person responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland.

Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Facebook Component causes a representation of the corresponding Facebook component to be downloaded from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook receives knowledge of which specific subpage of our website is visited by the person concerned.

If the person concerned is logged into Facebook at the same time, Facebook recognizes with each visit to our website by the person concerned and for the entire duration of the respective stay on our website, which specific subpage of our website the person concerned is visiting. This information is collected by the Facebook component and assigned to the respective Facebook account of the person concerned by Facebook. If the person concerned activates one of the Facebook buttons integrated on our website, for example the “Like” button, or if the person concerned makes a comment, Facebook assigns this information to the person concerned’s personal Facebook user account and saves this personal data .

Facebook always receives information via the Facebook component that the person concerned has visited our website if the person concerned is logged into Facebook at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before calling up our website.

The data guideline published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the person concerned. In addition, different applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

16. Data protection provisions on the application and use of Google AdSense

The controller has integrated Google AdSense on this website. Google AdSense is an online service that enables advertising to be placed on third-party sites. Google AdSense is based on an algorithm which selects the advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows interest-based targeting of the Internet user, which is implemented by generating individual user profiles.

The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is able to analyze the use of our website. Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Google AdSense component has been integrated, the Internet browser on the information technology system of the person concerned is automatically triggered by the respective Google AdSense component To transmit data to Alphabet Inc. for the purpose of online advertising and billing of commissions. As part of this technical process, Alphabet Inc. gains knowledge of personal data, such as the IP address of the person concerned, which Alphabet Inc. uses, among other things, to understand the origin of visitors and clicks and subsequently to enable commission accounting.

The person concerned can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in Internet pages in order to enable log file recording and log file analysis, whereby a statistical evaluation can be carried out. Using the embedded tracking pixel, Alphabet Inc. can recognize whether and when a website was opened by a data subject and which links were clicked on by the data subject. Tracking pixels are used, among other things, to evaluate the flow of visitors to a website.

Via Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and billing of the advertisements displayed, is transmitted to Alphabet Inc. in the United States of America. These personal data are stored and processed in the United States of America. Alphabet Inc. may pass this personal data collected through the technical process on to third parties.

Google AdSense is explained in more detail under this link https://www.google.de/intl/de/adsense/start/.

17. Data protection provisions on the application and use of Google Analytics (with anonymization function)

The person responsible for processing has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, collection and evaluation of data on the behavior of visitors to Internet pages. A web analysis service collects, among other things, data on the website from which a person concerned came to a website (so-called referrer), which sub-pages of the website were accessed or how often and for how long a sub-page was viewed. A web analysis is mainly used to optimize a website and for a cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The person responsible for processing uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this addition, the IP address of the Internet connection of the person concerned is shortened and anonymized by Google if our Internet pages are accessed from a member state of the European Union or from another signatory to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.

Google Analytics places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website is accessed, which is operated by the person responsible for processing and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically triggered by the respective Google Analytics component To transmit data to Google for the purpose of online analysis. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the person concerned, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission accounting.

The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website by the person concerned. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass this personal data collected through the technical process on to third parties.

The person concerned can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to the collection of the data generated by Google Analytics relating to the use of this website as well as the processing of this data by Google and to prevent this. To do this, the person concerned must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data or information on visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the information technology system of the person concerned is deleted, formatted or reinstalled at a later point in time, the person concerned must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or another person who is attributable to their sphere of influence, there is the option of reinstalling or reactivating the browser add-on.

Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link https://www.google.com/intl/de_de/analytics/.

18. Data protection provisions on the application and use of Google+

The person responsible for processing has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting point operated on the Internet, an online community that usually enables users to communicate with one another and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Google+ enables users of the social network, among other things, to create private profiles, upload photos and network via friend requests.

Google+ is operated by Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Google+ button has been integrated, the Internet browser on the information technology system of the data subject is automatically triggered by the respective Google+ button, a representation of the corresponding Google+ Button from Google. As part of this technical process, Google gains knowledge of which specific subpage of our website is visited by the data subject. More detailed information on Google+ is available at https://developers.google.com/+/.

If the person concerned is logged into Google+ at the same time, Google recognizes each time our website is accessed by the person concerned and for the entire duration of their stay on our website, which specific subpage of our website the person concerned is visiting. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the person concerned.

If the person concerned clicks one of the Google+ buttons integrated on our website and thereby makes a Google +1 recommendation, Google assigns this information to the personal Google+ user account of the person concerned and stores this personal data. Google saves the data subject’s Google +1 recommendation and makes it publicly available in accordance with the conditions accepted by the data subject. A Google + 1 recommendation made by the data subject on this website will subsequently be used together with other personal data, such as the name of the Google +1 account used by the data subject and the photo stored in it, in other Google services. For example, the search engine results of the Google search engine, the Google account of the person concerned or in other places, for example on websites or in connection with advertisements, saved and processed. Google is also able to link the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimizing the various Google services.

Google always receives information via the Google+ button that the person concerned has visited our website if the person concerned is logged in to Google+ at the same time as accessing our website; This takes place regardless of whether the person concerned clicks the Google+ button or not.

If the data subject does not want to transfer personal data to Google, they can prevent such transmission by logging out of their Google+ account before calling up our website.

Further information and the applicable data protection regulations of Google can be found at https://www.google.de/intl/de/policies/privacy/. Further information from Google on the Google +1 button can be found at https://developers.google.com/+/web/buttons-policy.

19. Data protection regulations for the application and use of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place advertisements in both the Google search engine results and the Google advertising network. Google AdWords enables an advertiser to define certain keywords in advance, by means of which an advertisement is only displayed in Google’s search engine results when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed on topic-related websites using an automatic algorithm and taking the previously defined keywords into account.

Google AdWords is operated by Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to advertise our website by displaying interest-related advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website.

If a data subject reaches our website via a Google ad, a so-called conversion cookie is stored on the data subject’s information technology system by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the person concerned. If the cookie has not yet expired, the conversion cookie is used to determine whether certain sub-pages, such as the shopping cart from an online shop system, have been accessed on our website. The conversion cookie enables both we and Google to understand whether a data subject who came to our website via an AdWords ad generated sales, i.e. completed or canceled a purchase of goods.

The data and information collected through the use of the conversion cookie is used by Google to generate visitor statistics for our website. These visit statistics are used by us in turn to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future . Neither our company nor any other Google AdWords advertisers receive information from Google that could be used to identify the data subject.

The conversion cookie is used to store personal information, such as the websites visited by the data subject. Each time you visit our website, personal data, including the IP address of the internet connection used by the data subject, is transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected through the technical process with third parties.

The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to Google’s interest-based advertising. For this purpose, the data subject must call up the link www.google.de/settings/ads from each of the internet browsers they use and make the desired settings there.

Further information and the applicable data protection regulations of Google can be found at https://www.google.de/intl/de/policies/privacy/.

20. Data protection regulations for the application and use of Instagram

The controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and enables users to share photos and videos and also to disseminate such data on other social networks.

Instagram is operated by Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time one of the individual pages of this website is accessed, which is operated by the controller and on which an Instagram component (Insta button) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Instagram component prompted to download a representation of the corresponding component from Instagram. As part of this technical process, Instagram receives knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Instagram at the same time, Instagram recognizes each time our website is accessed by the data subject and for the entire duration of their stay on our website, which specific subpage the data subject visits. This information is collected by the Instagram component and assigned to the respective Instagram account of the data subject by Instagram. If the data subject clicks one of the Instagram buttons integrated on our website, the data and information transmitted with it are assigned to the personal Instagram user account of the data subject and saved and processed by Instagram.

Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is logged in to Instagram at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, they can prevent the transmission by logging out of their Instagram account before visiting our website.

Further information and the applicable data protection regulations of Instagram can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

21. Data protection regulations for the application and use of Jetpack for WordPress

The data controller has integrated Jetpack on this website. Jetpack is a WordPress plug-in that offers the operator of a website that is based on WordPress additional functions. Among other things, Jetpack allows the website operator an overview of the visitors to the site. It is also possible to increase the number of visitors by displaying related articles and publications or by sharing content on the page. In addition, security functions are integrated in Jetpack, so that a website using Jetpack is better protected against brute force attacks. Jetpack also optimizes and speeds up the loading of the images integrated on the website.

The operator of the Jetpack plug-in for WordPress is Automattic Inc., 132 Hawthorne Street, San Francisco, CA 94107, USA. The operating company uses the tracking technology of Quantcast Inc., 201 Third Street, San Francisco, CA 94103, USA.

Jetpack places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Jetpack component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Jetpack component to use data for analysis purposes to be sent to Automattic. As part of this technical process, Automattic obtains knowledge of data that is subsequently used to create an overview of website visits. The data obtained in this way is used to analyze the behavior of the data subject who accessed the website of the controller and is evaluated with the aim of optimizing the website. The data collected via the Jetpack component will not be used to identify the data subject without the prior express consent of the data subject. The data also become known to Quantcast. Quantcast uses the data for the same purposes as Automattic.

The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Automattic / Quantcast from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Automattic can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of the data generated by the Jetpack cookie relating to the use of this website and the processing of this data by Automattic / Quantcast. To do this, the person concerned must press the opt-out button under the link https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call the link again and set a new opt-out cookie.

With the setting of the opt-out cookie, however, it is possible that the data controller’s websites can no longer be used in full by the data subject.

The applicable data protection regulations of Automattic are available at https://automattic.com/privacy/. The applicable data protection regulations of Quantcast are available at https://www.quantcast.com/privacy/.

22. Data protection regulations for the application and use of LinkedIn

The controller has integrated components from the LinkedIn Corporation on this website. LinkedIn is an internet-based social network that enables users to connect with existing business contacts and to make new business contacts. Over 400 million registered people use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.

LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for data protection matters outside the USA.

Each time our website is accessed, which is equipped with a LinkedIn component (LinkedIn plug-in), this component causes the browser used by the person concerned to download a corresponding representation of the LinkedIn component. Further information on the LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. As part of this technical process, LinkedIn gains knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is logged in to LinkedIn at the same time, LinkedIn recognizes each time our website is accessed by the data subject and for the entire duration of their stay on our website, which specific subpage of our website the data subject visits. This information is collected by the LinkedIn component and assigned to the respective LinkedIn account of the person concerned by LinkedIn. If the data subject clicks a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores this personal data.

LinkedIn always receives information via the LinkedIn component that the person concerned has visited our website if the person concerned is logged in to LinkedIn at the same time as accessing our website; This takes place regardless of whether the person concerned clicks on the LinkedIn component or not. If the data subject does not want this information to be transmitted to LinkedIn, the person can prevent the transmission by logging out of their LinkedIn account before calling up our website.

At https://www.linkedin.com/psettings/guest-controls, LinkedIn offers the option of unsubscribing from e-mail messages, SMS messages and targeted ads, as well as managing ad settings. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame who can set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. The applicable data protection regulations of LinkedIn are available at https://www.linkedin.com/legal/privacy-policy. The LinkedIn cookie policy is available at https://www.linkedin.com/legal/cookie-policy.

23. Data protection regulations for the application and use of Pinterest

The controller has integrated components from Pinterest Inc. on this website. Pinterest is a so-called social network. A social network is a social meeting point operated on the Internet, an online community that usually enables users to communicate with each other and to interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the internet community to provide personal or company-related information. Pinterest enables the users of the social network to publish, among other things, picture collections and single pictures as well as descriptions on virtual pin boards (so-called pinning), which can then be shared by other users (so-called repinning) or commented on.

Pinterest is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.

Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Pinterest component (Pinterest plug-in) has been integrated, the internet browser on the information technology system of the person concerned is automatically activated by the respective Pinterest Component causes a representation of the corresponding Pinterest component to be downloaded from Pinterest. More information about Pinterest is available at https://pinterest.com/. As part of this technical process, Pinterest receives knowledge of which specific subpage of our website is visited by the data subject.

If the person concerned is logged in to Pinterest at the same time, Pinterest recognizes each time our website is accessed by the person concerned and for the entire duration of the respective stay on our website, which specific subpage of our website the person concerned visits. This information is collected by the Pinterest component and assigned to the respective Pinterest account of the person concerned by Pinterest. If the person concerned clicks a Pinterest button integrated on our website, Pinterest assigns this information to the person’s personal Pinterest user account and stores this personal data.

Pinterest always receives information via the Pinterest component that the person concerned has visited our website if the person concerned is logged in to Pinterest at the same time as accessing our website; This takes place regardless of whether the person concerned clicks on the Pinterest component or not. If the data subject does not want this information to be transmitted to Pinterest, he or she can prevent the transmission by logging out of their Pinterest account before accessing our website.

The privacy policy published by Pinterest, which is available at https://about.pinterest.com/privacy-policy, provides information about the collection, processing and use of personal data by Pinterest.

24. Data protection regulations for the application and use of Shariff

The controller has integrated the Shariff component on this website. The Shariff component provides social media buttons that comply with data protection. Shariff was developed for the German computer magazine c’t and is published by GitHub, Inc.

The component was developed by GitHub, Inc. 88 Colin P. Kelly Junior Street, San Francisco, CA 94107, USA.

The button solutions provided by the social networks usually already transmit personal data to the respective social network when a user visits a website in which a social media button has been integrated. By using the Shariff component, personal data are only transmitted to social networks when the visitor of a website actively presses one of the social media buttons. Further information on the Shariff component is available from the computer magazine c’t at http://www.heise.de/newsticker/meldung/Datenschutz-und-Social-Media-Der-ct-Shariff-ist-im-Einsatz-2470103. html ready. The use of the Shariff component has the purpose of protecting the personal data of visitors to our website and at the same time enabling us to integrate a button solution for social networks on this website.

Further information and the applicable data protection regulations of GitHub can be found at https://help.github.com/articles/github-privacy-policy/.

25. Data protection regulations for the application and use of Tumblr

The controller has integrated Tumblr components on this website. Tumblr is a platform that enables users to create and run a blog. A blog is a portal that is usually published on a website and can be viewed publicly, in which one or more people, called bloggers or webloggers, can post articles or write down thoughts in so-called blog posts. In a blog on Tumblr, for example, the user can publish texts, images, links and videos and distribute them in digital space. Tumblr users can also add content from other websites to their own blog.

Tumblr is operated by Tumblr, Inc., 35 East 21st St, Ground Floor, New York, NY 10010, USA.

Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Tumblr component (Tumblr button) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Tumblr component prompted to download a representation of the corresponding Tumblr component from Tumblr. Further information on the Tumblr buttons can be found at https://www.tumblr.com/buttons. As part of this technical process, Tumblr receives knowledge of which specific subpage of our website is visited by the person concerned. The purpose of integrating the Tumblr component is to enable our users to disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers.

If the data subject is logged into Tumblr at the same time, Tumblr recognizes each time our website is accessed by the data subject and for the entire duration of their stay on our website, which specific subpage of our website the data subject visits. This information is collected by the Tumblr component and assigned to the respective Tumblr account of the person concerned by Tumblr. If the data subject clicks one of the Tumblr buttons integrated on our website, the data and information transmitted with it are assigned to the personal Tumblr user account of the data subject and saved and processed by Tumblr.

Via the Tumblr component, Tumblr always receives information that the data subject has visited our website if the data subject is logged in to Tumblr at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Tumblr component or not. If the data subject does not want this information to be transmitted to Tumblr, the data subject can prevent the transmission by logging out of their Tumblr account before accessing our website.

The applicable data protection regulations of Tumblr are available at https://www.tumblr.com/policy/en/privacy.

26. Data protection regulations for the application and use of Twitter

The controller has integrated Twitter components on this website. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and distribute so-called tweets, i.e. short messages that are limited to 280 characters. These short messages are available to everyone, including anyone who is not logged in to Twitter. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user’s tweets. Twitter also enables a wide audience to be addressed via hashtags, links or retweets.

Twitter is operated by Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Twitter component (Twitter button) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Twitter component prompted to download a representation of the corresponding Twitter component from Twitter. Further information on the Twitter buttons can be found at https://about.twitter.com/de/resources/buttons. As part of this technical process, Twitter receives knowledge of which specific subpage of our website is visited by the data subject. The purpose of integrating the Twitter component is to enable our users to redistribute the content of this website, to make this website known in the digital world and to increase our visitor numbers.

If the data subject is logged in to Twitter at the same time, Twitter recognizes each time our website is accessed by the data subject and for the entire duration of their stay on our website, which specific subpage of our website the data subject visits. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the person concerned. If the data subject clicks one of the Twitter buttons integrated on our website, the data and information transmitted with it are assigned to the personal Twitter user account of the data subject and saved and processed by Twitter.

Twitter always receives information via the Twitter component that the data subject has visited our website if the data subject is logged in to Twitter at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Twitter component or not. If the data subject does not want this information to be transmitted to Twitter, he or she can prevent the transmission by logging out of their Twitter account before accessing our website.

The applicable data protection regulations of Twitter are available at https://twitter.com/privacy?lang=de.

27. Data protection provisions on the application and use of Xing

The controller has integrated components from Xing on this website. Xing is an internet-based social network that enables users to connect with existing business contacts and to make new business contacts. At Xing, the individual users can create a personal profile of themselves. For example, companies can create company profiles or publish job offers on Xing.

Xing is operated by XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Xing component (Xing plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically activated by the respective Xing Component causes a representation of the corresponding Xing component to be downloaded from Xing. Further information on the Xing plug-ins can be found at https://dev.xing.com/plugins. As part of this technical process, Xing receives knowledge of which specific subpage of our website is visited by the person concerned.

If the data subject is logged in to Xing at the same time, Xing recognizes each time our website is accessed by the data subject and for the entire duration of their stay on our website, which specific subpage of our website the data subject visits. This information is collected by the Xing component and assigned to the respective Xing account of the data subject by Xing. If the data subject clicks one of the Xing buttons integrated on our website, for example the “Share” button, Xing assigns this information to the personal Xing user account of the data subject and stores this personal data.

Xing receives information via the Xing component that the data subject has visited our website if the data subject is logged in to Xing at the same time as accessing our website; This takes place regardless of whether the data subject clicks on the Xing component or not. If the data subject does not want this information to be sent to Xing, he or she can prevent the transmission by logging out of their Xing account before visiting our website.

The data protection regulations published by Xing, which are available at https://www.xing.com/privacy, provide information about the collection, processing and use of personal data by Xing. Xing has also published data protection information for the XING share button at https://www.xing.com/app/share?op=data_protection.

28. Data protection regulations for the application and use of YouTube

The controller has integrated YouTube components on this website. YouTube is an Internet video portal that enables video publishers to post video clips free of charge and other users to view, evaluate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programs, but also music videos, trailers or videos made by users themselves can be called up via the Internet portal.

YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

Every time one of the individual pages of this website is accessed, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective YouTube component prompted to download a representation of the corresponding YouTube component from YouTube. Further information on YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google are made aware of which specific subpage of our website is visited by the data subject.

If the data subject is logged in to YouTube at the same time, YouTube recognizes which specific subpage of our website the data subject visits by calling up a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the person concerned.

YouTube and Google always receive information via the YouTube component that the data subject has visited our website if the data subject is logged in to YouTube at the same time as accessing our website; this happens regardless of whether the person clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, he or she can prevent the transmission by logging out of their YouTube account before accessing our website.

The data protection regulations published by YouTube, which are available at https://www.google.de/intl/de/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.

29. Payment method: data protection regulations for Klarna as payment method

The controller has integrated Klarna components on this website. Klarna is an online payment service provider that enables purchase on account or flexible payment in installments. Klarna also offers other services, such as buyer protection or an identity and credit check.

Klarna is operated by Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If the person concerned selects either “purchase on account” or “hire purchase” as payment option during the ordering process in our online shop, the data of the person concerned is automatically transmitted to Klarna. By selecting one of these payment options, the data subject consents to the transmission of personal data, which is necessary for the processing of the invoice or installment purchase or for identity and credit check.

The personal data transmitted to Klarna are usually first name, last name, address, date of birth, gender, email address, IP address, telephone number, mobile phone number and other data that are necessary to process an invoice or installment purchase . In order to process the purchase contract, personal data related to the respective order are also necessary. In particular, there may be mutual exchange of payment information, such as bank details, card number, expiry date and CVC code, number of items, item number, data on goods and services, prices and tax levies, information on previous purchasing behavior or other information on the financial situation of the person concerned.

The purpose of the transmission of the data is in particular identity verification, payment administration and fraud prevention. The controller will provide Klarna with personal data, in particular if there is a legitimate interest in the transfer. Klarna transmits the personal data exchanged between Klarna and the data controller to credit reporting agencies. The purpose of this transmission is to verify identity and creditworthiness.

Klarna also passes on the personal data to affiliated companies (Klarna Group) and service providers or subcontractors, insofar as this is necessary to fulfill the contractual obligations or the data is to be processed on behalf.

To decide on the establishment, implementation or termination of a contractual relationship, Klarna collects and uses data and information about the data subject’s previous payment behavior and probability values ​​for their behavior in the future (so-called scoring). Scoring is calculated on the basis of scientifically recognized mathematical and statistical methods.

The data subject has the option to withdraw their consent to Klarna at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.

Klarna’s current data protection regulations can be found at https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf.

30. Payment method: Data protection regulations for PayPal as payment method

The controller has integrated PayPal components on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. PayPal also has the option of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no classic account number. PayPal makes it possible to initiate online payments to third parties or to receive payments. PayPal also acts as a trustee and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxemburg.

If the person concerned selects “PayPal” as the payment option during the ordering process in our online shop, the data of the person concerned is automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.

The personal data transmitted to PayPal is usually first name, last name, address, email address, IP address, telephone number, mobile phone number or other data that are necessary for payment processing. In order to process the purchase contract, personal data related to the respective order are also necessary.

The purpose of the transmission of the data is to process payments and prevent fraud. The controller will transfer PayPal personal data in particular if there is a legitimate interest in the transfer. The personal data exchanged between PayPal and the person responsible for processing may be transmitted by PayPal to credit reporting agencies. The purpose of this transmission is to verify identity and creditworthiness.

PayPal may pass on the personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary to fulfill the contractual obligations or the data are to be processed in the order.

The data subject has the option of withdrawing their consent to the handling of personal data from PayPal at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.

PayPal’s current data protection regulations can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

31. Payment method: Data protection regulations for Skrill as payment method

The controller has integrated components from Skrill on this website. Skrill is an online payment service provider. Payments are processed via the so-called Skrill wallet, which is a virtual electronic wallet. Skrill also offers the ability to process virtual payments using credit cards. A Skrill wallet is kept via an email address. Skrill makes it possible to initiate online payments to third parties or to receive payments.

Skrill is operated by Skrill Limited, Floor 27, 25 Canada Square, London, E14 5LQ, United Kingdom.

If the person concerned selects “Skrill” as the payment option during the ordering process in our online shop, the data of the person concerned is automatically transmitted to Skrill. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.

The personal data exchanged with Skrill is the purchase amount and the email address that are necessary for the payment processing. The purpose of the transmission of the data is to process payments and prevent fraud. The data controller will also transmit other personal data to Skrill if there is a legitimate interest in the transmission. The personal data exchanged between Skrill and the controller may be transmitted by Skrill to credit reporting agencies. The purpose of this transmission is to verify identity and creditworthiness.

If necessary, Skrill will pass on the personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary to fulfill the contractual obligations or the data are to be processed in the order.

The data subject has the option to withdraw their consent to Skrill at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.

The current data protection provisions of Skrill can be found at https://www.skrill.com/de/fusszeile/datenschutzbedingungen/.

32. Payment method: Data protection provisions for Sofortüberweisung as a payment method

The controller has integrated components of Sofortüberweisung on this website. Sofortüberweisung is a payment service that enables cashless payment of products and services on the Internet. Sofortüberweisung represents a technical process through which the online retailer immediately receives a payment confirmation. This enables a retailer to deliver goods, services or downloads to the customer immediately after placing the order.

The operator of Sofortüberweisung is SOFORT GmbH, Fußbergstraße 1, 82131 Gauting, Germany.

If the data subject selects “Sofortüberweisung” as the payment option during the ordering process in our online shop, the data of the data subject will be automatically transmitted to Sofortüberweisung. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.

When making a purchase via Sofortüberweisung, the buyer transmits the PIN and TAN to Sofort GmbH. Sofortüberweisung then carries out a transfer to the online retailer after a technical check of the account balance and access to further data to check the account funds. The online trader is then automatically informed of the execution of the financial transaction.

The personal data exchanged with Sofortüberweisung are first name, last name, address, email address, IP address, telephone number, mobile phone number or other data that are necessary for payment processing. The purpose of the transmission of the data is to process payments and prevent fraud. The data controller will also transfer other personal data to Sofortüberweisung if there is a legitimate interest in the transfer. The personal data exchanged between Sofortüberweisung and the person responsible for processing may be transmitted by Sofortüberweisung to credit reporting agencies. The purpose of this transmission is to verify identity and creditworthiness.

Sofortüberweisung may pass on the personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary to fulfill the contractual obligations or the data is to be processed in the order.

The data subject has the option to revoke their consent to the handling of personal data at any time compared to Sofortüberweisung. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.

The applicable data protection provisions of Sofortüberweisung can be found at https://www.sofort.com/ger-DE/datenschutzerklaerung-sofort-gmbh/.

33. Legal basis for processing

Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of any other service or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as to fulfill tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our company were injured and his name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d GDPR.
Letztlich könnten Verarbeitungsvorgänge auf Art. 6 I lit. f DS-GVO beruhen. Auf dieser Rechtsgrundlage basieren Verarbeitungsvorgänge, die von keiner der vorgenannten Rechtsgrundlagen erfasst werden, wenn die Verarbeitung zur Wahrung eines berechtigten Interesses unseres Unternehmens oder eines Dritten erforderlich ist, sofern die Interessen, Grundrechte und Grundfreiheiten des Betroffenen nicht überwiegen. Solche Verarbeitungsvorgänge sind uns insbesondere deshalb gestattet, weil sie durch den Europäischen Gesetzgeber besonders erwähnt wurden. Er vertrat insoweit die Auffassung, dass ein berechtigtes Interesse anzunehmen sein könnte, wenn die betroffene Person ein Kunde des Verantwortlichen ist (Erwägungsgrund 47 Satz 2 DS-GVO).

34. Legitimate interests in processing that are pursued by the controller or a third party

Is the processing of personal data based on Article 6 I lit. f GDPR is our legitimate interest in carrying out our business for the benefit of all our employees and our shareholders.

35. Duration for which the personal data is stored

The criterion for the duration of the storage of personal data is the respective legal retention period. After the period has expired, the corresponding data will be routinely deleted, provided that it is no longer required to fulfill or initiate a contract.

36. Legal or contractual regulations for the provision of personal data; Necessity for the conclusion of the contract; Obligation of the data subject to provide the personal data; possible consequences of not providing

We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information about the contracting party). Sometimes it may be necessary to conclude a contract that a data subject provides us with personal data that we subsequently have to process. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide personal data would result in the contract not being concluded with the person concerned. Before the data subject provides personal data, the data subject must contact one of our employees. Our employee clarifies the person concerned on a case-by-case basis whether the provision of the personal data is required by law or contract or is required for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of not providing the personal data.

37. Existence of automated decision making

As a responsible company, we do not use automatic decision-making or profiling.

This data protection declaration was created by the data protection declaration generator DS-GVO of the German Society for Data Protection, in cooperation with the law firm for media law WILDE BEUGER SOLMECKE | Lawyers from Cologne created.